March 26, China Household Electrical Appliances Service Repair Association building in the Beijing News held a press conference. Association released a Chinese home appliance repair Liu Xiumin Association changed its name to China Household Electrical Appliances Service Repair Association, and the upcoming April 25 to May 5, 2010 held in Shanghai, China Electronics Appliance Service section.
President Liu said, was established in 1989, China Household Electrical Appliances Association Business Association maintenance staff, has experienced the baptism of the market economy for 21 years, commercial maintenance by the China Household Electrical Appliances Association, changed its name to Association of Chinese home appliance repair, now renamed the China Household Electrical Appliances Repair Service Association, that association development has entered a landmark stage.
State Department this year proposed to support the production-oriented financial services, logistics, information, research and development, industrial design, business, environmental protection services and other services to promote the organic integration of services and modern manufacturing, which is China's development is a home appliance manufacturing services signals of concern. Since 2001, the Association of Chinese home appliance industry will be a "narrowing of product differentiation, service differentiation widening" trend, the development direction of China's home appliance service industry is to promote the transformation of service providers to the Service has actively promoted the home appliance manufacturing enterprise services organization system mechanism of transformation, the long-hidden behind in the manufacturing and sales departments to push the customer service department to the front; actively promoted the development of electronics manufacturing services industry, the home appliance service providers from the manufacturer, distributor spun off, clear the service providers services business and profit model. Obviously, the Chinese home appliance service providers in the manufacturers, distributors, service providers pattern has occupied an important place.
Premier Wen Jiabao visited 29 November last year, Suning Appliance (13.57,0.00,0.00%) Co., Ltd., Suning Appliance inscription for the "service is the only brand of Suning," China's Suning Appliance not only the giant retail chains, and the formation of the logistics, customer service and after-sales service three service system. Haier Group was set up Customer Service in 2005 to run the company, in 2008, Haier Group Zhang, Chairman and Chief Executive Officer, said: Haier manufactured from manufacturing to services. Haier Group, the strategic implementation of customer service has greatly enhanced the social status of the service Haier, Haier, the consumer evaluation is good service. Changhong quickly benefit point, Qingdao Zevi, the United States, Bosch & Siemens, Panasonic, Sony, AO · Smith, and the Shanghai Brilliance electrical appliances, electrical trading company in Chongqing, Yichang fly waves, Shantou line, etc., is the development of China's home appliance service providers an important force. Like Suning, Gome appliance chain in the country such as the formation and development of the brand, like the Chinese home appliance service industry will also be branded national chain of service, and will be listed. Can be expected, this rate is likely to accelerate, according to forecasts, by 2020, home appliances services business and revenue growth rate will significantly exceed the manufacture and sale of business and revenue growth, the Chinese appliance manufacturing services, will show the trend of industrial development, China has not only become the world's largest home appliances manufacturing and processing base and home appliances consuming nations, and become the world's appliance service consumer. Prosperous Divine Albert, a few warm breeding service providers. Association changed its name to fit the Chinese appliance manufacturing services industry trend, therefore, has great significance. Council should actively explore the Chinese home appliance manufacturing services to achieve industrial development of ways and means; to promote cross-household electrical appliances as the carrier cooperation, and promote the field of various industries upgrade industrial structure adjustment; to promote the cultivation of appliance brands and service providers construction, business development support services; appliance service marketing to promote innovation model.
Liu also briefed the President of the Ministry of Commerce support the exhibition this year, one of the upcoming April 25 to May 5 to be held in Shanghai, "Simulation of Life service invites you to experience the beautiful" as the theme of the China Electronics Appliance Service Day 2010 .
Section of the support services unit of the Ministry of Commerce, Shanghai Municipal Commission of Commerce, China Chamber of Commerce Shanghai Chamber of Commerce, the China Consumer Association; is hosted by the Association of Chinese household electrical appliance repair service appliance service industry's leading enterprise and Suning Appliance Co., Ltd. ; co-organized by the Shanghai Association of the household appliances industry, Shanghai Science and Technology Association food enterprises, the Shanghai Research Institute and the ecological health of the family home with related industry associations.
Simulation of Living Museum will be one of the highlights of sessions. Multimedia Exhibition Center Shanghai Changning Group with the main exhibition hall of sessions, "Simulation of Life Service Center", the Shanghai flagship store Suning has a sub-exhibition, "Su Ning, Hall 1 +1 service life simulation," Su Ning, Shanghai and China to carry out simulation of thousands of lives over the same period chain service activities, there will be tens of millions of consumers are expected to attend. Simulation speed of service life service hall and service life-changing economic theme, very lively, intelligent, ecological and high-tech home appliances showroom placed in the simulation, the simulation of life in the home theater, smart study, cyberspace , comfortable bedrooms, family game room, etc., to family, home, home improvement, furniture, household appliances integrate; the simulation services, the easy to use, nice, good-looking, fun, good music fused together, enable consumers to experience the "good family, with good home appliances, "the good life.
Cross-section area of cooperation will be the highlight of the two services. Household electrical appliances is to improve the quality of life of a vehicle, only to appliances with life, good use of the appliance in order to achieve the purpose of improving the quality of life. According to the survey, the function is different from flat-panel TVs CRT TVs, in addition to watching television, more than 50% of the customers will use the Kara OK and game functionality, but will use the Internet, video, Bluetooth, camera feature fewer customers. Home theater into a family favorite, the customer, only 2.94% of the necessary understanding of home theater equipment. Shabu hot pot cooker accounted for 84.91%; the microwave for reheating food accounted for 83.5%. Rapid growth of automobile consumption, a wide range of automotive electrical, but usage is not high, GPS accounting for 61.3%; DVD accounted for 51.1%; vacuum cleaner 32.1%; television, 21.9%; computers accounted for 12.4%; no vehicle electrical appliances accounted for 19.7%. Services during the festival, will be the simulation of life service activities for customers to grasp the function of household electrical appliances, the use of knowledge and skills. Not only that, the service will also have food companies to participate in section, the simulation drink suck suck it, delicious baked it, the world's best tour, the microwave oven, electric oven, induction cooker and other kitchen appliances and semi-food combination for customers to experience the home-made drinks , cakes, grilled fish, chicken and so happy. Kitchen appliances and food of the combination of semi, automotive electrical and automotive integrated combination of electrical and home improvement, through the promotion of cross-sectoral cooperation, and gradually resolve the long-troubled home appliance industry and related industrial restructuring and upgrading of the deep-seated contradictions, so that consumers really enjoy " good home, good use of home appliances, "the way of life, convenient for consumers, driving consumer demand.
Government policy will be the highlight of the three services section. In particular, simulation Living Museum has a new socialist countryside imitation of a model home environment between the environment suitable for rural use of home appliances, consumer demand for the characteristics of farmers home appliances to the farmers, the popularity of home appliances using the knowledge of the "rural areas use of home appliances guide "to the farmers to continue to promote home appliances service should take the lead. Government procurement, trade-in, Huimin energy saving, low-carbon economy and other policies, all will be loved, vivid, easy-to-customer in a way, reflected in the service during the festival. Living Museum in the simulation of low-carbon economic life experience area for customers on-site visit with the touch screen, the appliances use knowledge and food, clothing, shelter, transportation, entertainment, lifestyle combined with a low carbon economy, advocacy and dissemination of low carbon economic life of the claim. Wide audience of government policies, high-impact, social impact, good service, last year's Festival will highlight the serious situation facing the financial crisis, the government introduced a series of policies, and vigorously promote, implement, so that consumers benefit from it.
Opportunity to become the service by the Shanghai World Expo highlights of the four sections. March 1 associations in customers since the knowledge and skills to investigate use of home appliances, causing the customer's attention, pull off the information services section. April 19 to 25, the customer service section will participate in interactive discussion topic, causing appliance service section of the community to further concern and attention, and invites customers to participate in Service Day activities. Section 10-day service, on the eve of the opening of the Expo, ended during the Expo, the service time of service pioneer show tangible results of the latest, home care, front desk, call center services, service processes, dynamic real-time services, the purpose of Shanghai World Expo is an opportunity for propaganda by the Chinese service, so that people know and understand China and the world service. Is close to the consumer, the service section of the venues into the national Suning stores in Shanghai and Suning, household electrical appliance enterprises from home and abroad, and related enterprises to actively participate in the service section will be run.
President Liu said the momentum for the organization of a larger, more grand, more lively, more exciting services section, the association will adopt a "set of the power industry, to do things the industry for the industry, services, and promote development of the industry" approach, give full play Association general membership and the industry leader in the role of leading development of the industry, invite the relevant units and community friends to actively support and participate in service section, for the service section of accomplishing service of government, society, enterprises and consumers of the event.