Peaceful electric equipment (Shanghai) Ling Guosheng of administrative headquarters executive president says, suning will become Shanghai home appliance to interlink the first brand of course of study next year.

2 years ago, su Ning casts the hire that gives 35 million yuan one year, in business of Shanghai Zhongshan park the group leaves a home appliance to interlink estate rental when highest door inn, doubt sound, the personage inside course of study says or state with certainty this inn is purely " sustain losses in business earn cry out " , but cross Su Ning 1 year to announce inn length peace realizes gain only.

This, when the country beautiful, always Le Xuan cloth is amalgamative, when holding Shanghai first position with unprecedented advantage, su Ning is oppugned in the future of Shanghai again by the outside.

Yesterday, face this one sensitive topic, su Ning electric equipment (Shanghai) when administrative headquarters carries out president Ling Guosheng to accept reporter special report, do not have evasive, he leaves the hand chronically from the brandish in sky, affirmative ground says, su Ning will change structure of this one competition, become Shanghai home appliance to interlink the first brand of course of study next year.

Pattern of adapting Shanghai competition

Oriental morning paper: Su Ning should open store of 4 large doors recently, among them one should be cost 600 million gigantic endowment buy oneself, whether do this mean Shanghai home appliance to interlink industry miserable intense to compete cost of set up shop of ceaseless drive up?

Ling Guosheng: Competition of industry of chain of Shanghai home appliance is really special and intense, optional location is more and more difficult also. With us this secondary is in the flagship store that Yang Lu opens business is music of rainbow mouth area exemple, the competitor is met with raising the requirement of 2 million yuan of chummage every year, grab this door inn with us.

But final, we took Pudong smoothly still road of Long Yang of group of 8 hundred companion, Xu Jiahui trade, Pudong, Qu Yang road large store of these 4 core.

Large store is representing the prospective way that the industry develops. With Su Ning store of Zhongshan park flagship is exemple, when the core business that wants to give this one 20 thousand square metre at the outset encircles large store, the outside also has the voice of a lot of suspicion, but unit of every square metre yields here amount to 80 thousand yuan, more average than the industry level is 4.5 times higher, become the surveyor's pole of the industry.

Of course, take out nearly 600 million yuan to buy at a draught be located in the storefront of far east edifice that businessman of 8 hundred partner encircles Pudong, continue to collect trade group, Pudong in Home Xu in relief road of music of area of mouth of Long Yang road, rainbow opens many home area to all be between 8000-20000 square metre flagship store, this is 5 years ago we want not to have the courage to think, accompanying flying development of Su Ning nowadays, the dream comes true in one pace.
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