In recent years, as the swift and violent development of our country economy, the consumptive ability of consumer also is in promote ceaselessly, those who contain costly label " high end " washing machine already was the luxury that ability of group of a few consumption enjoys quite no longer. While consumer begins to pay close attention to and improve oneself life quality and grade, had more demand to the function of home appliance product. The sex of technical, innovation of high-end product, functional diversity, intelligence is changed, human nature is changed with the exterior that reachs vogue the design makes the main reason that attracts consumer preference.
Foreign capital brand is banner high-end market
The investigation analysis that develops form of task of home appliance of institute of economy of research center market according to the State Council shows: In market of Chinese washing machine, card of home made product is had mediumly in market of whole washing machine rate for 58.68% , foreign capital brand is about 41.32% . It is however in market of washing machine high end, foreign capital brand is in lead position all the time. Enter 2007, the growth of foreign capital brand in high-end market share is an apparent feature, the market of its sale, sale is had rate all be in 70% the left and right sides, in short-term appeared forestall sex advantage. To this, analysis of land blade wave shows researcher of institute of economy of market of research center of development of the State Council: Foreign capital brand is in China of washing machine market have rate present ascendant state of integral month by month, amplitude is in 5%-7% . Although thing of sea Er, cygnet, flourish amounts to the dominant position that waits for card of home made product to still hold industry of whole washing machine, and below SamSung, pine, the foreign capital brand such as Xi Menzi depends on its outstanding technology and powerful brand appeal however force, the high-end market with hassle rich and generous profit.
On the exposition of industry of science and technology of Beijing of the 10th China that ends before long afore, samSung, the pine is coarse carry oneself brand-new high-tech product to appear on a capital in succession. SamSung rolls out the notional product of sexes of large quantities of extremely rich innovation, include washing machine of silver-colored Airwash of SamSung accept rice among them, alterable air system beats air when washing clothes, heat form air current of high temperature steam, high temperature air current penetrates the dress decomposes odour particle, exterminate the mite bug in the dress and bacterium, overturned thoroughly thereby " wash clothes from not boiled water " traditional; Bo Shiquan exceeds sharp washing machine 15 minutes when roll out newly, 56 turn / minute catharsis rotate speed, clothings of more complete beat, shorten time for washing while still assure catharsis result, 800 turn / minute dehydration rotate speed, make clothings complete inside 2 minutes eliminate sewage remain.
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