This year 51 golden weeks, collective of value of product of foreign capital brand dives, already kept balance with domestic brand with dimension product value, reduce somewhat even, this had certain sales promotion effect undoubtedly. Then, about the view spread fast of fall of homebred flat market, it seems that weak point the victory or defeat that price war of a few days turned round whole campaign.

Data of market research of full and accurate struck back homebred flat already submitted the statement of declining tendency: Below the price encircle and suppress of foreign capital brand, firmly of the sale of sea letter flat, sale occupies place of first place of a list of names posted up of golden week market; The strong and homebred brand such as Kang Jia, TCL also not Huang lets more. Of foreign capital flat depreciate sales promotion is an experience battle in whole war situation only, although report of a gun is resonant but the inflection point that did not make victory or defeat.

The personage inside course of study thinks, of day endowment brand " collective diving " behavior, it is its market share quick atrophy, profit drops, the result with all-time pressure. It is reported, although foreign capital color television is contended for,depreciate, but still have 30% profit space.

Expert analysis, "The anticipation that has approached urban customer as value of flat TV product after psychological price, consumer is in to the attention degree of price element wear off, more it is to consider a product to draw the integrated character such as Wu of kimono of style of qualitative, exterior, function. And the advantage place that these integrated character are homebred flat.

Above all, in flat TV overall research and development is made on, chinese brand and international brand are synchronous, chinese consumer is right brand of domestic colour TV has trusted highly from technology, quality. Next, the largest dominant position of homebred flat TV is omnibus price is compared, for instance the homebred brand such as sea letter won highest honor of industry of 2007 year color television not only " large award of success of year of TV of 2007 China number " , in the meantime, american IDG and RBI group believed TV of flat of series of 120H Z true ＋ to issue for the sea " integrated character gold prize " . And the quality of a few foreign brands lets consumer be surprised, some Han endowment TV company admits publicly a few days ago, be happened a problem to affect as a result of TV of partial liquid crystal and plasma TV by digital tuner, intermit sale, as to the product that already went out via the sale, solve recall or assistance.

Serving a field, the mainland of card of home made product changes a dominant position more apparent. The indication screen of TV of sea letter flat guarantees deadline will be lengthened. Long rainbow, Kang Jia, TCL, achieve dimension tycoon criterion acceptance offers job of 4 great color television indication screen of component of flat TV core is protected 3 years character. The difficult problem of flat TV maintenance that puzzles consumer all the time will have compasses can depend on.
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