"Market of home appliance of our country home is backward and at present overseas 30 years. " yesterday, ge Lanshi sells Wei of general manager Han to plaint to the reporter, "Although market of small home appliance is in with annual 8% to the growth of 14% speed develops, but the enterprise is reducing cost respect make an issue of only, ignored the research and development to the product, the development that this goes against market of whole country small home appliance " .
Han Wei admits, of the sources of energy, raw material and price of upriver spare parts rise the cost that raised home appliance industry, compare with photograph of big home appliance, although the average gain of industry of small home appliance still can be maintained be in 30% the left and right sides, make the point of growth with new gain of home appliance market. "But profit of small home appliance of beyond the mark conduct propaganda is high, make overmuch enterprise enters this market, create the vicious circle of this market. " Han Wei emphasizes.
According to the data of Sai Di of home appliance research organization, dimensions of market of whole of our country small home appliance achieved 85.31 billion yuan 2006, grow 14.1% compared to the same period. Predict future carries 8% growth rate of the left and right sides inside 5 years, 2007 to integral market dimensions will break through 500 billion yuan 2011.
But because doorsill of industry of small home appliance is low, show investment dimensions is inferior on one hand, it is content of technology of small home appliance on the other hand the demand is relative not tall. Market of our country small home appliance is making price war greatly, foreign capital bears price war extremely, exit China in succession. China of the evacuate below the pine ignites market of gas water heater, samSung is in China halt microwave oven production. Price war also lets product itself be restricted at the same time.
"Cite a simple case, at present abroad already appeared can take off candy, gemmiparous electric meal Bao, and the electric meal Bao of native land production still stays on simple cook. Abroad these new technologies just are real rise in value is in the enterprise. Conversely, the core product of enterprise of small home appliance of our country part sells 8 years in the market, did not change even model, for bring down cost, of the change is the bravery inside thinner and thinner microwave oven only. " Introduction Han Wei.
Still be regarded as small home appliance at present with the Ge Lanshi of build up of acting labour microwave oven " spokesman " , although this company also produces the home appliance such as air conditioning at present, but small home appliance still is a company advocate business Wu. Ceng Yin of case orchid be an official lifts low agitation ceaselessly in the market and be called " price butcher " . Yesterday, ge Lanshi changes this image hard, "We invested new product of research and development of on 100 million yuan of RMBs " .
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